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BizPort
Check out the live website:
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Key Features:
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Accessible design and content for underrepresented users
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Profile to save key information and checklist progress
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Filterable Funding and Advice Opportunities
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24/7 Help / Chat Function
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Entrepreneur Experience Survey ​​
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Search Function
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Translation Friendly
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Print Friendly Web Content
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Marketing Materials
 Postcard for open businesses without a license |  Postcard in Spanish for open businesses without a license |  Thumbnail for main longbeach.gov website promoting our business portal |
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 Desktop view showing all the steps to starting a business |  Trifold brochure showcasing the business portal features |  Trifold brochure showcasing the business portal features |
Wireframe Evolution
Homepage
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Website Integration
into City's legacy system
Gamification
to encourage engagement
Sitemaps​
Card Sorting
to build the information architecture
User Flows
Product Solution User Journey ​​
(by Justine)
Prioritizing Pain Points by Severity and Frequency
-> MVP Product Features
Discovery: Original User Journey
Participatory Activity with Stakeholders from Siloed Departments Empathizing with the Entrepreneur's Journey and Pain Points
Persona Matrix: Comparing user needs
Survey Results
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