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BizPort
Check out the live website:
Key Features:
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Accessible design and content for underrepresented users
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Profile to save key information and checklist progress
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Filterable Funding and Advice Opportunities
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24/7 Help / Chat Function
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Entrepreneur Experience Survey
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Search Function
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Translation Friendly
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Print Friendly Web Content
Marketing Materials
![]() Postcard for open businesses without a license | ![]() Postcard in Spanish for open businesses without a license | ![]() Thumbnail for main longbeach.gov website promoting our business portal |
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![]() Desktop view showing all the steps to starting a business | ![]() Trifold brochure showcasing the business portal features | ![]() Trifold brochure showcasing the business portal features |
Wireframe Evolution
Homepage
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Website Integration
into City's legacy system

Gamification
to encourage engagement


Sitemaps


Card Sorting
to build the information architecture



User Flows


Product Solution User Journey
(by Justine)

Prioritizing Pain Points by Severity and Frequency
-> MVP Product Features
Discovery: Original User Journey
Participatory Activity with Stakeholders from Siloed Departments Empathizing with the Entrepreneur's Journey and Pain Points



Persona Matrix: Comparing user needs


Survey Results
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