Check out the live website:

Key Features:

  1. Accessible design and content for underrepresented users

  2. Profile to save key information and checklist progress 

  3. Filterable Funding and Advice Opportunities

  4. 24/7 Help / Chat Function 

  5. Entrepreneur Experience Survey ​​

  6. Search Function

  7. Translation Friendly

  8. Print Friendly Web Content

Marketing Materials


Postcard for open businesses without a license

Postcard Spanish

Postcard in Spanish for open businesses without a license

long beach banner

Thumbnail for main website promoting our business portal

Desktop version

Desktop view showing all the steps to starting a business

Outside - BizPort Trifold

Trifold brochure showcasing the business portal features

Inside - BizPort Trifold

Trifold brochure showcasing the business portal features

Wireframe Evolution

Home New User

Home expanded business property

Home - create an account

Home - My Profile

Home - collapsed

HomePage Yes shorter

homepage snapshot

home page cards

HomePage v3

Homepage v2


Website Integration

into City's legacy system


to encourage engagement


Card Sorting

to build the information architecture

User Flows

Product Solution User Journey ​​

(by Justine)

Prioritizing Pain Points by Severity and Frequency

-> MVP Product Features

Discovery: Original User Journey

Participatory Activity with Stakeholders from Siloed Departments Empathizing with the Entrepreneur's Journey and Pain Points

Persona Matrix: Comparing user needs

Survey Results

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