top of page
BizPort
Check out the live website:
Key Features:
-
Accessible design and content for underrepresented users
-
Profile to save key information and checklist progress
-
Filterable Funding and Advice Opportunities
-
24/7 Help / Chat Function
-
Entrepreneur Experience Survey
-
Search Function
-
Translation Friendly
-
Print Friendly Web Content
Marketing Materials
 Postcard for open businesses without a license |  Postcard in Spanish for open businesses without a license |  Thumbnail for main longbeach.gov website promoting our business portal |
|---|---|---|
 Desktop view showing all the steps to starting a business |  Trifold brochure showcasing the business portal features |  Trifold brochure showcasing the business portal features |
Wireframe Evolution
Homepage
 |  |  |
|---|---|---|
 |  |  |
 |  |  |
 |  |
Website Integration
into City's legacy system
Gamification
to encourage engagement
Sitemaps
Card Sorting
to build the information architecture
User Flows
Product Solution User Journey
(by Justine)
Prioritizing Pain Points by Severity and Frequency
-> MVP Product Features
Discovery: Original User Journey
Participatory Activity with Stakeholders from Siloed Departments Empathizing with the Entrepreneur's Journey and Pain Points
Persona Matrix: Comparing user needs
Survey Results
bottom of page