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BizPort

Check out the live website: 

http://bizport.longbeach.gov/

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Key Features:

  1. Accessible design and content for underrepresented users

  2. Profile to save key information and checklist progress 

  3. Filterable Funding and Advice Opportunities

  4. 24/7 Help / Chat Function 

  5. Entrepreneur Experience Survey â€‹â€‹

  6. Search Function

  7. Translation Friendly

  8. Print Friendly Web Content
     

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Marketing Materials

Wireframe Evolution

Homepage

Website Integration

into City's legacy system

Gamification

to encourage engagement

Sitemaps​

Card Sorting

to build the information architecture

User Flows

Product Solution User Journey ​​

(by Justine)

Prioritizing Pain Points by Severity and Frequency

-> MVP Product Features

Discovery: Original User Journey

Participatory Activity with Stakeholders from Siloed Departments Empathizing with the Entrepreneur's Journey and Pain Points

Persona Matrix: Comparing user needs

Survey Results

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