BizPort

Check out the live website: 

http://bizport.longbeach.gov/

Key Features:

  1. Accessible design and content for underrepresented users

  2. Profile to save key information and checklist progress 

  3. Filterable Funding and Advice Opportunities

  4. 24/7 Help / Chat Function 

  5. Entrepreneur Experience Survey ​​

  6. Search Function

  7. Translation Friendly

  8. Print Friendly Web Content
     

Marketing Materials

Postcard

Postcard for open businesses without a license

Postcard Spanish

Postcard in Spanish for open businesses without a license

long beach banner

Thumbnail for main longbeach.gov website promoting our business portal

Desktop version

Desktop view showing all the steps to starting a business

Outside - BizPort Trifold

Trifold brochure showcasing the business portal features

Inside - BizPort Trifold

Trifold brochure showcasing the business portal features

Wireframe Evolution

Homepage
Home New User
Home expanded business property
Home - create an account
Home - My Profile
Home - collapsed
HomePage Yes shorter
homepage snapshot
home page cards
HomePage v3
Homepage v2
HomePage

Website Integration

into City's legacy system

Gamification

to encourage engagement

Sitemaps​

Card Sorting

to build the information architecture

User Flows

Product Solution User Journey ​​

(by Justine)

Prioritizing Pain Points by Severity and Frequency

-> MVP Product Features

Discovery: Original User Journey

Participatory Activity with Stakeholders from Siloed Departments Empathizing with the Entrepreneur's Journey and Pain Points

Persona Matrix: Comparing user needs

Survey Results